Marketing communications strategy – why you need a mobile app
Should you be worried that you don’t have an iPhone app? Do you know if you’re website works on a mobile? what about mobile SEO? It is very important for CEO’s and CMO’s to add mobile to their communications and marketing strategy.
The fact that most companies have yet to build a mobile website shows you are not alone and many companies want to know what they should do first. Build an app. Build a mobile strategy or do something. Considering each three …
Build an app
Answer Yes to these questions and you’ll know that building an app is right for you:
- Is your company always first to market?
- Do you want to get some PR effect?
- Interested in winning a Mobile or Advertising industry Award
Choosing iPhone is the natural option for good PR or awards material. We build apps and games for iPhone and any other smartphones
Build a strategy
Want to understand mobile better, then consider how ‘mobile’ fits in your marketing mix. Could you get better PR? Leverage a viral campaign? Link mobile to your social media approach? Or want smartphone users to find your brand. We then suggest you build a mobile website and maybe build an app too.
Do something
Yes actually, doing something is a strategy – build a mobile friendly site, build an app and start to learn from them. Stay motivated and maybe expect the same results as the early web pioneers. Once you’ve done something you’ll still need to promote it.
For your next discussion on mobile advertising, apps and strategy – give mmCHANNEL a call. We’ll be happy to setup a workshop to help you get mobile.
3D Football video goals to your mobile Eagle Mobile, Albania
mmCHANNEL, has launched the new 3D Football video goals alert service for Eagle Mobile, Albania.
The new mobile video alerts cover goals from all teams in the premier leagues in Spain and Italy. Customers choose the team they want to follow and after subscribing to the service they get sent a 30 second video of every goal when their team is playing.
The mobile video goals will be available to all Eagle Mobile customers. Customers can find out about the service on the company website.
Benefits to customer
- Easy sign up via SMS
- Weekly, recurring subscription for the team they follow
- Get sent 30 sec video goals even if the goal is by the opposing team
- No charge if no goals are scored (the score is zero – zero)
- Each goal includes written comments – team names, current score, who scored, time of the goal
mmCHANNEL special edition AfricaCom newsletter
mmCHANNEL special edition AfricaCom newsletter – You can get your copy here … http://eepurl.com/eLPw
AfricaCom – Cape Town November 11 – 12
Hi everyone … just a short post to say mmCHANNEL will be at AfricaCom next week in Cape Town.
We’ll be there to talk about mobile marketing, mobile advertising and digital content services.
As well we’ll be showing off our new 3D football video alerts services
Android Smartphone sales building up steam?
Recently the blogosphere has gone a bit crazy, excuse my lack of hyperbole about the Android platform. Was this ‘Android’ supposed to do battle with the iPhone?
Just because no operators or manufacturers have openly commented about their smart phone sales figures doesn’t mean its bad news. Looking at the number of Android powered phones out now or due in the next 2 months shows a lot of promise
- HTC Hero – some bloggers say it’s the best Android yet
- G1 – the funny one with the flip out keyboard, still only with T-Mobile
- Magic – Vodafone took this and the Android platform global
- HTC Tattoo – out this week
- Motorola DEXT – a lifesaver for Motorola – probably the phone that stops a sinking ship. Reviewers go crazy about its Moto Blur interface
As well we know that Sony Ericsson has an Android phone coming and the other manufacturers have been toying with this platform.
As far as smartphones go though – Nokia admitted this week they have lost some of their steam – losing out to Apple and not being able to come up with a device that is just as iconic. Sales figures for Q2 2009 still show Blackberry as the most popular.
Get your November Newsletter
It’s been a busy month at mmCHANNEL – so we’ve put together this client newsletter to let you know what we are working on and give you something to read when you have 5 mins.
Want to share your thoughts on anything in the newsletter … visit our blog at http://blog.mmchannel.com – we publish all articles here after you get them first.
I’d appreciate getting your feedback, so email me or pop over to http://twitter.com/mmchannel.
Get your copy of the newsletter here and if you want to show it to friends just forward this mail to them.
Thanks from everyone at mmCHANNEL.
mmCHANNEL in Expansion
mmCHANNEL appears today october the 27th of 2009, in the spanish Finantial Times, because of our participation in the first edition of Madritech, a meeting in Sillicon Valley (California ,USA) to promote the technological companies from Madrid that counts with some prestige companies among their clients.
Only 13 companies where selected: Almira Labs, Bitext Innovations, Bodaclick, Cystelcom Sistemas, Datatronics, Edibon Internacional, Fractalia Software, 16NET Solutions and Technologies, The Mad Pixel Factory, Realsec, TechRules, Alien Vault and mmCHANNEL.
Marc Ian Rose, executive member of mmCHANNEL’s board has been to San Francisco, to evaluate the different opportunities of the North American Market for our company.
Thanks of the success of this initiative, this meeting will take place again in the next years in California, China and Israel.
See the complete article in Expansión (in spanish) here.
